In an industry made up of largely middle-class, middle-aged white men with a typically conservative bent and equally conservative, yet predictable look—khaki pants or jeans and flannel, Oxford or golf shirts depending on the weather or setting—Duck Commander Phil Robertson and his Duckmen really stand out. With long, wild hair and even more amazingly ZZ Top-like beards, these boys make the Geico cavemen look like clerks at a Birkenstock's Outlet. Put them behind the business end of a shotgun in their beloved Louisiana swamps and they bring duck hunting action to DVD like nobody else.
It's this look of untamed wildness that has made Duck Commander one of the most recognized brands in waterfowling. And if Willie Robertson has his way, it may soon be one of the most recognized looks in all of hunting.
Willie, a Duckman and son of the elder Robertson who founded Duck Commander in 1973, was in New York City last week with his lovely wife Korie to share the secret behind the beards and to tout his latest venture, Buck Commander.
Sitting in one of OL's cramped offices, I couldn't help but ask, "Okay, what's with the beards and how long does it take to grow them?"