For folks in Minnesota and Wisconsin, ice fishing is a revered winter pastime.

I mean, who can forget the movie Grumpy Old Men?

Here’s something for anyone who’s ever ventured onto a frozen northern lake, used an auger to drill a hole in the ice, and rigged their favorite tip-up to slam the perch, walleye or tasty panfish.

The Bikini Ice-Fishing Team is the marketing brainchild of the folks at Exotica Swimwear, based in the St. Paul suburb of Mahtomedi, Minn., on the shores of White Bear Lake.

Not the best-suited location in the universe to sell skimpy swimwear, you say? Well, by all appearances, they’ve made the best of a tough market.

With the additional sponsorship of a commercially produced fish house, a power auger company and other ice-fishing equipment, the Bikini Ice-Fishing Team makes appearances at fishing shows and tournaments across Wisconsin and Minnesota.

 And, from the looks of things, we bet they’re a tough act to follow.